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Real Estate

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Realmark Brand

FOLLOWERS

The Slow Cook Sale Strategy: Why taking your time can lead to a rewarding result this winter

15-Jul-2024
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In the dynamic landscape of the West Australian property market, the old adage "time is money" is being re-evaluated.

A growing number of property experts now advocate for a more measured approach to selling, favoring a controlled sale pace over a rapid transaction, traditionally advocated by agents in WA .

Realmark has been at the forefront of this shift.

John Percudani, managing director, shed light on why taking the right amount of time to sell your property can ultimately yield better results.

"Rushing a property sale often means sacrificing the potential for a higher sale price," said Mr Percudani.

"At Realmark, we believe in the value of a 'smart sale' rather than a 'fast sale.' The Set Date Sale method, which we champion, allows buyers adequate time to view the property and ensures that sellers are not undersold."

In a market characterised by high demand, low stock and diverse buyer preferences, the benefits of a slow sale are manifold.

"A well-paced sale process allows for strategic marketing, comprehensive property inspections, and meaningful buyer engagement," explains Mr Percudani.

"This approach not only maximises the visibility of the property but also attracts genuinely interested buyers, thereby fostering a competitive environment."

With differing levels of buyer interest across different suburbs and property types. adapting to shifts requires a nuanced strategy for adequate market testing.

"Understanding the unique dynamics of the local market is crucial. By not rushing the sale, we can better align our strategies with market trends and buyer expectations, ultimately leading to more favourable outcomes for our clients."

Furthermore, a slow sale provides sellers with the opportunity to carefully consider offers and negotiate terms that align with their goals.

"Negotiation is a critical aspect of the selling process. When sellers have the time to evaluate offers without the pressure of a quick sale, they are in a better position to secure terms that truly meet their needs," says Percudani.

Additionally, this strategy fosters a more transparent and fair process for buyers.

"The Set Date Sale method ensures that all interested parties have an equal opportunity to view the property and make an offer," Mr Percudani notes.

"By allowing just a little more time, buyers can conduct their due diligence, arrange for inspections, and make informed decisions without feeling rushed. This transparency and fairness not only enhance buyer confidence but also contribute to a healthier and more balanced market."

Realmark's emphasis on a measured approach to selling aligns with their broader philosophy of client-centric service and excellence in real estate.

"Our commitment is to our clients' long-term success and satisfaction. By prioritising a smart sale over a fast one, we ensure that our clients are well-informed, well-prepared, and ultimately, well-rewarded.”

To discuss further, get in touch with a Realmark local area expert.
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